Drones can achieve incredible heights. Drone photography and video have made their way into
real estate marketing successfully because of their unique ability to take still photos and videos
simultaneously. Drones can simulate a view of a future development, whether it be a residential
condo tower, an office building, or a shopping multiplex. They also provide a comprehensive
aerial view of an entire property or future development, regardless of scope, and are able to
tuck into and photograph small or concealed spaces that front-view cameras are unable to
capture.
Drone Solutions are Successful in Real Estate Marketing
They can acquire high-quality data whenever, wherever. The result is stunning visual content that persuades buyers
because they can connect to it.
One of the greatest advantages of drone technology is economical–it is still novel enough to
offer a unique marketing edge. Drone technology is in its early days but already the real estate
industry is being shaped by this modern technology. Huge advancements have been made in
using drones to attract buyers and developers to potential real estate developments. Recent
research shows that 92 percent of home buyers are searching online before even contacting an
agent (1)–and the videos are what is keeping them interested. But in such a competitive,
demanding industry, the quality and perspective of the videos are becoming more important.
People will always gravitate toward what they can see, versus what they can read, and the more
comprehensive, detailed, and artistic that view is, the greater their trust in a potential
development.
While residential agents have been using drone for a few years, their use by commercial
developers is just starting to burgeon. Commercial developments are larger in scale and far
more detailed than residential properties (unless perhaps, we’re talking Mulholland Drive!).
Drone footage allows for both an intricate and comprehensive view of a landscape so they’re
particularly useful for showcasing large commercial properties. Further, the Canadian
government is continuously developing regulations to accommodate the use of drones in
commercial real estate marketing. This steady growth is indicative of widespread future
success, making drone usage in real estate an intelligent, secure investment with significant
ROI potential.
If you’ve done your research or have used drones personally or professionally, then you
understand just how beneficial this technology is. But in addition to recognizing that drones are
really cool machines and that they’re trending up in the industry, you might be wondering how
economical they are for real estate development.
You’re in the Business of Investing
You need sound evidence that drone technology is going to do more than just support your
critical investments, but will also boost your ROI more than any other real estate marketing
approach or strategy. While we want our goals to be visionary, positive outcomes stem from
sensible investing more than just diving in. You want to invest in new developments and
technology with a secure ROI, or at the very least, no loss.
Drones are much less expensive to employ than helicopter video or photography–and far more
effective in increasing sales. Recent MLS statistics show that real estate with aerial images sold
68 percent faster than those with still photos. Further, 73 percent of homeowners report that
they are more likely to list with an agent who uses video marketing, but a mere 9 percent of
agents include videos in their listings (1). Even as the numbers inflate over time, this large gap
shows there is a huge advantage to using drone videos to stay ahead of the competition. Videos
offering a unique perspective create a stronger selling advantage and hence, a greater ROI.
Some industry experts theorize that incorporating drones into real estate, commercial or
residential can result in an ROI in the neighbourhood of 270 percent (2).
In addition to being a beautiful way to showcase and visually explain a property for potential buyers, statistics demonstrate that drones positively affect sales. Drone animation videos are the future for showcasing real estate developments and
investments.
Contact Render Developments to discuss drone animation video for your next project.
http://www.realestate-photography.ca/blog/real- estate-videos- important-element- modern-
marketing/
https://www.biggerpockets.com/forums/48/topics/455255-are- drones-worth- it
