Investing in quality marketing with respect to real estate development is more important than ever, regardless of market trends. The concept of real estate development marketing has emerged from being a mostly frivolous consideration in the design of a new development into a critical investment that defines how developments – and thus, developers – are perceived in marketplaces that are now more competitive than ever.
Why Investment in Quality Marketing Is Imperative
Significant investments in leading-edge marketing technology allows developers to harness the power of the highest-resolution imagery, customized virtual reality tours of new developments, stunning 3D animation, and other innovations that bring commercial and residential properties to life, allowing developers to pre-sell quickly and easily.
Will Developers Benefit Financially From Better Marketing?
Yes. When real estate developers embrace digital technology and invest significantly in marketing tools, they not only allow potential buyers to save time, effort, and money, they provide them with an enhanced purchasing experience and increase pre-sale activity before construction even begins.
Marketing tools deploying virtual reality and 3D modeling technology allow potential buyers to view the entirety of a property in crisp detail online. With virtual reality, no parties involved in the sale have to travel to the site location. Virtual tours using 3D floor plans and 360-degree technology can be experienced simultaneously by multiple prospective buyers, at any time of the day, from their homes.
Consumers are able to control their own viewing experiences when looking at properties with virtual tours. Further, the virtual viewing experience is not just limited to the property itself – potential buyers are able to get a feel for the entire neighborhood.
Investing in Marketing Technology
The advent of property technology has changed the landscape in terms of how real estate property is experienced, and also how its value is realized. Virtual reality technology and related proptech developments have gained significant momentum in relation to real estate marketing.
Emerging Trends in Real Estate Europe suggests that the use of digital technology in real estate marketing will continue to trend upward over the course of the next five years.
Particularly as Millennials enter the real estate market in greater numbers, high-resolution images and videos will give way to an increased use of technology to market real estate, including the use of drones to collect high-quality aerial images in showcasing properties. Current in-drone camera technology captures still images, multiple overhead mapping images, video, and 360-degree panoramas.
In 2023 and beyond, proptech has established a new standard in how real estate developments are effectively sold. As a result, making considerable financial investments in the highest quality marketing technology is imperative for developers in order to avoid being left behind in the marketplace.
How Render Developments Can Help
When it comes to making important life decisions, buyers crave enriched content. If you meet that demand as a developer utilizing effective marketing, the outcome is a highly engaging suite of assets – virtual tours, high-resolution images and videos that generate interest and ultimately persuade the purchase.
We have a profound understanding of the entire range of marketing strategy with respect to real estate development. One of the key benefits our clients enjoy is the realization of capital throughout the year through deploying digital sales efforts, thereby reducing the need for travel. Where some of our clients had planned to launch physical sales offices in March of a given year, our efforts have allowed them to start selling in September of the previous year, giving them a six-month head start and using enriched, online presentations that amazed their buyers.
How do we help our clients?
- Extension of the selling season
- Allow buyers to see the home in its actual setting using drone compositing
- Help you to start realizing capital more quickly
- Enable the potential to launch more projects more rapidly
- Fortify your brand within the community as a prestigious developer
- Share more insights with your customers
- Realize increased revenues from selling multiple design packages
- We make it easy to show each package in a virtual tour with one simple click
- Appease buyer need for detail-rich content when it comes to major life decisions
Render Developments is leading the way in the digital technology revolution, specializing in digital visualization and the creation of marketing assets that amaze prospective buyers and close sales cycles even before construction begins. Render has developed stunning cutting-edge virtual tours and related marketing technologies for real estate developers all over North America, and continues to play a significant role in pre-selling properties quickly and easily.
