Virtual real estate marketing innovations have been driving unprecedented commercial property sales across North America. In Canada, the CBRE recently reported that commercial property investments approached the $50 billion mark in 2022, surpassing all records set previously.
COVID-19 and the Rise of Innovation
The pandemic was largely responsible for the spike in virtual viewing technologies use, triggering a substantial increase in tech-informed transactions in a space that has traditionally been reluctant to embrace technological innovations. Pandemic lockdowns made the use of virtual technology almost mandatory in the conduction of industrial property sales.
Now, developers in North America’s most competitive commercial property markets have adopted the use of virtual animation rendering technology so as not to be left behind in the marketplace.
A forced adoption of the virtual experience has changed the landscape within the industry, for both built and pre-construction projects. Where use of three-dimensional virtual rendering technology provided a compelling new marketing option for developers in the past, these tools have now become almost compulsory.
The Contribution of Drones
The advent of virtual technology is evident in many facets – for example, the use of drones is quickly becoming commonplace. Drones are able to capture exterior images to enable visualization from computers and smartphones, relieving potential buyers of the need to ever have to set foot on a property.
Marketing campaigns are now rife with visualization technology, and with investors no longer required to spend as much time onsite, developers are reconfiguring their marketing budgets to accommodate the utilization of digital visualization assets.
Render Developments
Render Developments continues to be a leader in the property technology space, taking the art of architectural visualization to new heights. Render deploys cutting edge digital technology to deliver the highest-resolution imagery, customized virtual tours, breathtaking 3D animation, and other innovations to help bring commercial and residential properties to life, allowing developers to pre-sell quickly and easily.
