A 360 virtual tour is a collection of 360-degree panoramic rotating images that are
assembled to provide a complete, 360° view of a location. Unique technology and
shooting methods are used, coupled with special cameras and lenses, to create this type
of visual experience.
The photographs taken for a 360° virtual tour package are high-resolution shots called
“spins”. This high-quality presentation can illustrate multiple locations throughout a site,
interchangeable via the use of thumbnails. Zoom features are also available to enhance
views, putting the viewer in complete control of what they’re seeing. Descriptive text
and sound can also be incorporated into the package.
Because there are so many benefits involved in using 360° virtual tours, several
industries are currently making use of the technology. Among them are residential and
commercial real estate developers, hotels, municipal governments, conference and
event centers, restaurants, and corporate spaces.
The most obvious benefits of using this technology are rooted in the vast amounts of
additional information made available, allowing for more informed decision making.
360° virtual tours can make the viewer feel as though they’re actually occupying the
space, experiencing every aspect it has to offer. This experience is superior to common
video presentations as 360° virtual tours are guided by the user, allowing them to
navigate the package however they prefer, for as long as they like, getting a true feel for
the space in line with their interests.
The ability to see much more than a viewer normally would in a still image is a distinct
advantage, as is having control over the angle or perspective from which they see it, or
from how close or far they choose to view aspects of the space. The user is afforded the
luxury of imagining themselves in the space and what it would be like, all without having
to physically travel to the space itself.
Render Developments
Render Developments has created striking 360° virtual tours for their clients, in addition
to other digital visualization assets to help buyers to make more informed decisions
while adding an element of excitement to the experience. Render continues to work
with clients from various industries to bring spaces to life with vivid and breathtaking
accuracy.
